Career goals are your roadmap to a fulfilling career and life.

Many don't consider that they began thinking about their career options as early as elementary or middle school. During these years, we're introduced to career paths and begin to consider what we might want to be when we grow up. Then, we enter high school and college, where we solidify our choices to adventure out into the working world. To do this effectively, we must develop career goals along the way. 

What are career goals?

Though some may not consciously think about their career goals, they still have them. After all, anyone who wants to land a job and make money has at least three career goals:

  1. Get a job

  2. Keep the job

  3. Make money through that job

Career goals support us in advancing our careers and achieving our career aspirations. They can be short or long-term and help us get to where we want to be in the future, whether that's landing a promotion, earning more money, or branching out on our own in business.  

Why are career goals important?

Imagine that you decide to go on a road trip, yet you have no idea of your destination and still haven't decided by the time you're in your vehicle and on the road.  Not knowing where you are going makes deciding how to get there very difficult. 

In this instance, you have two options: 

  1. Keep driving, and hope you land somewhere you like 

  2. Determine where you want to end up and then create a map, or goals, to help you get there

The notion of not knowing where you're going when taking a road trip could be fun to some. However, in terms of navigating your career, not having a destination could leave you highly frustrated and all over the map regarding career choices. Without a sense of career direction, you could end up with unfilling work, lower pay than you'd like, and a lack of professional identity. 

Career goals are the roadmap to help you get to where you want to go in your career. Not only that, they also help you get to where you want to go in your personal life. Increasing your pay or making more money, for example, is not only a professional goal but is also a personal goal that affords you the ability to do more things that you enjoy or want to do personally, like buy a home, raise a family, or travel more. 

Once you know what your long-term career goals are, you can work backward by creating smaller goals – your map – to meet them.

11 examples of career goals

There are dozens of career goals you could choose to set for yourself. The career goals you select should be based on and align with your professional and personal aspirations. Below, we look at 11 common career goals of today's workforce.

1. Earn promotions

Many hope to earn promotions during their careers. Promotions allow us to advance to higher-level positions, which typically means a salary increase and additional responsibilities. 

2. Advance to a leadership position

Advancing from an individual contributor into a leadership position is a common career goal for many. Some, indeed, prefer to stay on the technical track and have no desire to become a supervisor or manager. However, for those that do, they appreciate the opportunity to support and shape an organization's strategy, goals, and more. They also have the ability to lead and motivate the teams they manage. 

3. Start your own business

Working as an employee for a company isn't for everyone. Owning your own business provides autonomy and flexibility that's important to some. Many also love the ability to build and grow a business over time. 

4. Expand your professional network

Expanding your professional network can help you land future jobs, receive referrals for your team, reach a greater audience with your expertise, and more. These are just a few of the reasons why people choose expanding their professional network as a career goal. 

5. Build a professional brand

Those with a solid professional brand and identity tend to attract more job offers, have more people who want to work for them, and have a leg up when it comes to advancing their careers. Many work towards building their professional brand online. However, building a professional presence offline through avenues like in-person networking events and professional organizations is also possible. 

6. Become a thought leader

Thought leaders are those who have acquired a level of expertise and authority in their field, making them a trusted name that other professionals and organizations turn to for guidance and insights. Thought leaders share their knowledge to motivate and inspire others. They can be found at various levels within and outside of organizations. Coaches, businesses, authors, executives, consultants, and individual contributors at the top of their game can all be thought leaders in their fields or areas of expertise.

7. Advance your training and education

The desire to get a degree or a certification is a career goal many aspire to. Some do so right out of high school. In contrast, others choose to go back for additional training at different points throughout their careers. 

And though it's a career goal in and of itself, professional development is an excellent way to advance your career and meet other career goals, like promotions and landing a leadership position. It's also an excellent way to help you acquire the skills necessary when changing careers.

8. Retire successfully

A typical career goal is to retire comfortably at the end of one's career. Successful retirement is different for everyone, though it often includes holding the jobs one desires through career advancement, having a salary that's continued to increase over time, and working for an organization that offers a retirement savings plan of some sort, like a 401(k). 

9. Attain work-life balance

Work-life balance is a common term used by employers and professionals. Many desire to work to live rather than live to work and want plenty of time to enjoy life outside of work. 

As a career goal, achieving work-life balance can look different for everyone since we all have different priorities and definitions of what balance looks like. Having a flexible schedule or remote work are a couple of ways some might achieve work-life balance. 

10. Enhance work relationships

Having healthy and productive relationships with coworkers, clients, leaders, and team members makes work more enjoyable. It also helps us do our jobs effectively, making it a valuable career goal. 

There are several ways to enhance work relationships to meet career goals. Some might want to improve their communication skills to enhance work relationships, whereas others might want to become better team players to support project goals. 

11. Change career paths

It's more common than ever for people to change careers in today's world. Some find that they don't love their work as much as they thought they would, whereas others simply want a change or to do what they consider to be more meaningful work. Regardless of the reason, changing careers is a career goal that requires thoughtfulness and a path to make the change successful. 

How to meet your career goals

Here are some tips to think about when it comes to setting and meeting your career goals:

  • Set aligned short and long-term goals. Setting short-term goals that align with your long-term goals will help you more easily meet those long-term goals. 
  • Use the SMART method. The SMART method is a great tool to help you set goals that you can achieve. SMART stands for specific, measurable, attainable, relevant, and timely. By creating specific goals that are measurable, attainable, relevant, and timebound, you're setting yourself up for success. In terms of measuring your goals, develop a set of metrics that allows you to know when you've achieved them. When it comes to the timeframe in which you plan to achieve career goals, make it a timeframe that you believe is doable. 
  • Communicate your goals with others. If you don't communicate your career goals with others, achieving them will be more difficult. After all, if your employer doesn't know you'd like a promotion or to land a leadership role one day, how can they help you get there? Share your career goals with your coworkers, supervisors, clients, and network. You never know who might be able to help open up doors down the road. 
  • Ask for help. One of the best ways to attain career goals is to ask for help. Seek out a mentor who can help guide you when you have questions, for example, or reach out to your network for a referral to a new job.

Tips to discuss career goals during an interview

If you've ever sat through a job interview, you're likely familiar with questions that focus on your career goals. An interviewer might ask questions like:

  • Where do you see yourself in five years?

  • What are your career goals?

  • What is your five-year career goal?

  • What is your long-term career goal?

  • What are your long-term career goals?

The interviewer wants to know if you've thought about the direction you'd like to see your career go, as well as how you might get there. The question also provides insights into your level of self-awareness, ability to communicate your thoughts, and more. 

Here are some tips to help you answer questions about your career goals to leave the right impression:

  1. Focus on long-term goals. Employers often want to know your longer-term 5- or 10-year focus when they ask questions about your career goals. Therefore, emphasize those unless you're asked specifically about shorter-term goals. 

  2. Connect your goals to the company or position you're applying to. During an interview, your responses should all be relevant to the open position you're interviewing for, and your career goals are no exception. How do your long-term career goals relate to the position you're interviewing for and support the employer or company? 

  3. Provide information on what you've done so far or plan to do to achieve your goal. As you share your career goals, you always want to follow them up with what you've done so far to achieve those goals, as well as your plans moving forward to reach them. This is where you can emphasize some of your shorter-term goals that align with achieving your longer-term goals. 

These tips also align with discussing your career goals with your current employer during performance reviews and other professional development conversations with a couple of nuances. You'll, of course, want to connect your goals with your current position and company vs. your prospective position and employer. It's also appropriate to focus on both short and long-term goals equally vs. emphasizing long-term goals over short-term goals.

Career goals = your roadmap to success

To reiterate, career goals are essential to help you get to where you want to go in your career and personal life. Use the tips above to help you set, achieve, and discuss your career goals. And, if your career goals change over time, that's okay! Just be sure to update your short-term goals to continue meeting any long-term goals you set for yourself. 

Is your current resume written in a way that will help you reach your career goals? Consider submitting it for a free resume review, and let our experts provide you with specific tips to help you reach the goal of landing your next interview!

Recommended reading:

Related Articles: